Earlier, I was talking with the minister about the extremely precarious situation of some festivals. Some festivals are doing well, of course. Some are generating quite substantial revenues. Other festivals, however, are smaller regional festivals, though no less important for the vitality of the economy and tourism in these regions.
Once again, there's the question of funding. Festival representatives raised the point that funding is largely granted on a per-project basis. And it's not just festivals. What's more, there's no predictability. I discussed this earlier with the minister. This concern has been raised not only by festival representatives, but also by the Canada Media Fund, among others. Theatre directors, who are on Parliament Hill this week, have spoken to us about it as well.
Are you thinking about reviewing the funding method and ensuring that we fund more corporate activities, rather than granting project-based funding as is currently the case? This funding method sometimes encourages people to design a product because they want to raise money, but in the end they may not always be making quality products or putting their priorities in the right places.
Have you started thinking about this?