To dig a little into the creative export strategy, Canada is not the biggest player by any means, but a lot of the Canadian companies tend to punch above their weight. How has this program had a positive impact in terms of the growth of Canadian business? Can you give some examples?
One of the things that I worry about is that these are things we don't often talk about, and it's easy for people to say that it's a junket, a trip abroad, or that we're investing in companies, but we don't really see a return.
Can you give us some examples of what that actually looks like on the ground? Where in the country are we seeing those returns, and how does that manifest itself?