Thank you for that nice message.
I would say that one of the biggest challenges for any digital creator in Canada is probably access to resources, because the level playing field basically isn't level if you are not tied to legacy media. With a lot of the funding programs, if you are looking to start up and innovate, for example, it doesn't allow you to access that funding unless you're certified through a traditional legacy broadcaster.
But the reality is that what we found in just the last year of operating is that the audience has drastically shifted. If you're looking to connect with Canadians, most of the audience actually lives online. In the traditional space, the audience is continuing to decline.
The biggest challenge with starting up any type of media endeavour in this country is access to resources, whether that's marketing or equipment, all of those things. Getting over that hurdle was probably the biggest challenge. I was fortunate enough to have resources available to me, whether that's networking resources or financial resources. I had a lot of resources that a lot of other digital-first creators don't have access to.
If you're looking at the biggest challenge, again, I would say it's access to resources to create a substantial digital platform.