We have a very rigorous process in place for establishing KPIs on an annual basis. We look at previous performance, but most importantly, we look at what's happening in the industry.
When you see a trend of a 5% decline in television subscription, you don't ignore it. You adjust your KPIs accordingly, and we build in some stretch. What that means is that every single KPI is looked at, and by the way, they are not all lowered. In the case of kids and in the case of diversity and representation, there are numbers that are higher than the previous year. Just to be clear, I'll say that we're not making up KPIs; they are based on what is going on in the industry.
I think you've heard from others on a number of occasions that this industry is in decline. It is an extremely challenging time. How do you manage that, and how do you keep your people motivated to go forward? You build in stretch.