I have 30 seconds left.
From your strategy, public affairs and government relations person, on average, each visitor spends 37 minutes a month on your platforms.
Ms. Tait, that is like watching At Issue two times. Thirty-seven minutes is nothing.
You talk about 21 million people hitting your platforms each month. The number that stood out to me is they're on there for 37 minutes a month. It's deplorable. You're not reaching out to Canadians at 37 minutes a month. Think about that.