The challenge is clear; The ongoing crisis in Canadian media is undermining Canadians’ ability to keep informed. Fewer sources of Canadian news means a growing influence of foreign-owned social media, which frequently disseminate disinformation and conspiracy theories.
Earlier this year, Policy Horizons Canada identified the key disruptions facing Canada. Number one is that people will not be able to tell what is true and what is not. How will we as a society solve the big challenges that we face—affordability, housing, climate change, health issues—if Canadians cannot tell what is true?
In this period of enormous disruption in Canada's media landscape, I believe Canada needs its public broadcaster more than ever. CBC/Radio-Canada provides trusted news and information backed by professional journalists, high journalistic standards, transparency and accountability. Our local presence in 60 communities in every region of the country allows Canadians to remain connected to each other and to the country.
According to Léger's Reputation 2024 survey, CBC/Radio-Canada is the most admired media company in the country. It is also Canada's most trusted news network according to Pollara's 2024 Trust in Media study.