Digital ad revenue and subscription revenue are both up. TV ad revenue, as per all media companies, is down or flat, depending on the market. It's actually higher right now in Quebec than it is in the rest of the country. The country is suffering inflation, so sponsors and advertisers have withdrawn. Quite frankly, to say that viewership and ad revenue are down, and those are the determining features of these last six years, is simply inaccurate.
On November 25th, 2024. See this statement in context.