I understand why we're talking about $400 million to $500 million because we would be offsetting the advertising revenues that we would have a raised. We would add content production capacity in order to fill those minutes. That's a very important point.
However, we aren't necessarily talking about doing that overnight and replacing that $400 million or $500 million.
That brings me back to the fact that our public broadcaster is one of the least costly per person among countries that have a public broadcaster. It costs us approximately $33 per Canadian per year.