They justified it by simply saying that they're not interested in LGBT content. One American company, one South Korean company and one Chinese company, all of whom you would know by name and through function, simply said, “We won't put that content on our platform.”
That is one of the bigger problems that I see us having in Canada. There's another problem related to that. You mentioned algorithms. Many of the streaming platforms use an algorithm to determine whether or not you'll have any subscribers, and they'll say, “We can't take you, because you're not going to have any subscribers.” We had an example with one where we literally had to hack their algorithm by putting content like ours on their free service in order to demonstrate that there was interest in the content.
We have a real problem, where the streaming services turn around to a Canadian service like APTN or others, for example, which are really important in Canada, and say, “Our algorithm says no one is going to watch you”. I'll say, “Yes, but that's maybe not true, because we have a lot of people in Canada who will.”
We have to be really careful, because algorithms are very backward-looking and they look at what's already been done, not what can be done in the future.
These are certainly big problems, but I'll reiterate that we are very concerned that many of the larger aggregators that will arrive.... I will not speak ill of Amazon, Apple and Roku. They've been terrific to Canadian providers, but there are others coming that will not have the same attitude. Some of them are extremely powerful, very popular, and owned by and have attachments to foreign governments. We will simply not be able to access those services without the CRTC's authority to say, “You shall be on and you shall be paid fairly”.