Thank you for that.
I want to go to Mr. Kitt from Unifor very briefly. One of your colleagues, Howard Law, made the comment, “Discoverability is streaming-speak for ‘promotion of content.’”
I'm curious if you could expand on that and what we see with all the different platforms, whether it's Google, Netflix or Disney+. Each has its own unique algorithm, for lack of a better word, that targets the user experience. When you're saying discoverability is the promotion of content, do you see any way that will have a negative impact? I'm thinking specifically about Canadian content and when one type of Canadian content would be promoted over another type of Canadian content.