There is never a magic solution to resolve all the issues we can have in the music industry. However, we are certain that this would be a key element to empower our music.
According to the results of the survey we conducted, those who are the least supportive of a piece of legislation like the one currently being implemented in Canada are young people—even though they are still important and account for more than 50%. Young people are the most likely to use those services, and we are already seeing the immediate impact of that. When people have their music suggested to them less, they understand less how much they may like it. They may not know how much that music can speak to them and they are less supportive of regulations. We are already seeing the broken impacts of the vicious cycle. So it is really—