The answer is plain and simple, and it is yes. We have seen this during the pandemic: the less we are exposed to our music, the less we consume it. We have noted that especially when it comes to streaming music during the pandemic. As there were no shows being performed, our streaming music was significantly reduced, while more people were listening to streaming music. As our music was less present on the territory, people thought less about listening to it.
That is all part of cycles, which are not vicious, but virtuous, that feed this system. That is why each measure is important.