Absolutely. We own 100% of our IP and the ownership of that IP, and the work we have done on YouTube and the community we built on YouTube has allowed us to create a subscription app called Super Simple, which is available on iOS and Android around the world.
We're a music company, so we work with Warner Chappell to distribute our music catalogue globally. We are into consumer products now and we've just signed a deal with Scholastic books, which will be our exclusive book publisher.
The fact that we own our IP makes that difference. It allows us to build out our larger business plan. Keep in mind, it's a studio of 35 people. This isn't a massive conglomerate. It's pretty mom and pop. It allows us to control and exercise the use of our content however our community needs it, and that's really the biggest thing.
It is definitely a hustle every day. There is no handout in this industry, so it is a ton of work that we constantly do, day in and day out, to ensure that our content is resonating with that community and it gives us this global opportunity to expand our company, not just from a straight YouTube content creator like we would have been in 2015-16 but into a modern-day entertainment company where we are into all sorts of levels.