I totally agree. It's a simple question. I just want to highlight the importance here of protecting certain things that are perhaps less profitable for production companies, but which are culturally important for Quebec and Canada.
I would now like to speak with Mr. Rogers, from Music Canada.
Mr. Rogers, the recording industry in Quebec and Canada has undergone a major transformation since the arrival of the digital giants. I'm glad to hear that the record companies have managed to get their heads above water and to find other sources of income. Things are going well for companies like Sony, Warner and Universal.
However, the artists who are making a living from their music at the moment don't really get royalties from record sales anymore, because there are far fewer records being sold. You know this very well. For example, a few years ago, we heard that a song by a Quebec artist had generated 1 million views, but that it had only earned him $500.
I'm glad the record companies are getting back on track and finding something beneficial in this business model, but what about the artists? How can we improve their income in this world?