In 15 seconds, I will tell you everything I know about it.
The biggest point about streaming in the digital space is your ability to engage with your fans directly. That is as true for Drake and Bieber as it is for my daughter Grace's favourite group, Splash’N Boots. One of the wonderful things about streaming is that, as you put that information in, they will push back information to you that allows you to find more of that. My daughter, through listening to Splash’N Boots, discovered Sharon, Lois & Bram. The algorithm did that. That wasn't me, so “Skinnamarinky dinky dink” lives on in another generation—and it's Canadian content at that.