To that end—and I'm not going to really get into it because it will take over this discussion—but I think there is a conversation to be had on the power of tech giants globally and how they operate in monopolistic and duopolistic ways as organizations. I think there is that conversation to be had, but it's for another day.
I want to come back to the question at hand and to that conversation that was happening earlier about the algorithms and spending money to promote content. Maybe you could just talk to us a minute about buying advertising versus manipulating the algorithm itself and how we can differentiate those two on these platforms.
Could you just explain to the committee, and to anyone tuning in at home, how what we're talking about are two different things there?