Definitely, we need to look at modernizing how we find Canadian songs and stories, and we want to give the CRTC the tools, as a modernized place, to have that discussion. I've challenged all of the tech companies we work with, and we work with all of the ones you're hearing about today. We license them, and we work with them to find out what tools they're offering creators and businesses to use their platforms more efficiently. I want them to tell me what they can do.
We may customize at the CRTC what is good for TikTok versus what is good for YouTube, and what is good for the next service. However, we need an incentive for companies to engage in Canada and invest, because many have chosen, often, to initially not put people on the ground or be involved with Canadian creators. There needs to be an incentive for that to happen. For those who want to make the investment, let's customize it so it is good for their platform.