I appreciate that.
You said artists are actively engaged themselves as digital creators. I would like to ensure this is not an “us versus them” debate between traditional artists and digital creators. People are saying these traditional legacy players don't have a presence online and that the traditional industry is living in the past and that digital creators are the future.
We heard from the professional music publishers' association last week that the music sector, itself, is digital. You mentioned it too, that we need our stories to be found and heard, and you're using digital media to do that. Your industry is digital first.
Can you speak to the presence of traditional artists online as digital creators themselves?