Section 3 of the Broadcasting Act, as amended by the bill, already provides for the obligation, at least for Canadian companies, to use Canadian human and creative resources. Indeed, it seems to me that foreign companies could have been required to use Canadian resources to the greatest extent possible, commensurate with the scope of their activities in Canada. This might be one way to ensure that foreign companies that come to earn revenue from the Canadian market reinvest some of that revenue in Canadian creative resources in a variety of ways.
On May 31st, 2022. See this statement in context.