The discoverability obligations are a very good example of the phenomenon we are witnessing. The large platforms do not operate in a neutral manner, but rather according to commercial interests. So they do not have a natural interest in promoting material from minority cultures in Canada, such as francophone communities or aboriginal peoples, among others. In other words, the natural function of platforms is to serve the majority or the general public. The regulation aims to ensure that this natural function comes with conditions that allow everyone to find the material that corresponds to their preferences, but also to their cultural identity. Currently, platforms do not allow this. Music platforms, for example, do not allow for the discovery of Canadian works, especially francophone works. You only have to go to Spotify to see this.
Discoverability has become a phenomenon that we absolutely must monitor if we want to ensure that the works produced by our Canadian creators are viable. If we want our creators to be able to make a living from their work, we have to be able to find them. Currently, that is not what is happening. That is why we need regulatory mechanisms to ensure that our creators' works can be discovered.