My answer, as I said a minute ago, is preferably by incentives.
As I said, they're doing it, and they have good reason to do so. If you take Netflix as an example, or Crave, whether it's a foreign or Canadian producer, they want people to watch programming, and Canadian programming is popular. They will identify it and we will persist in asking them to make sure Canadians can find that content
That doesn't make anybody watch it. It makes sure that people can find it.