To be honest, I find the statement kind of confusing. Today, there is a plethora of content available to Canadians, whether foreign or domestic, whether it is on a subscription service or through YouTube or simply from searching on the Internet. People will find the content they wish to watch. What we're talking about in the context of discoverability is taking measures that are reasonable to help Canadians find Canadian stories. Just as you can put in that you're interested in watching mysteries if you're watching Netflix and then you'll get choices of mysteries, you ought to be able to easily find Canadian stories. I don't think it takes away choice or confuses consumers. They're sophisticated. They're looking for the kinds of programming they want. We just want to make sure Canadians—when they want to—can find Canadian stories.
On May 31st, 2022. See this statement in context.