I think the most amazing thing is the niche content that never would have had an opportunity and wouldn't have had a large enough audience in conventional media, which is constrained by programming time and geographic reach. Someone like Simply Nailogical, who has seven million subscribers for nail art, is absolutely amazing. That kind of content isn't going to break through in mass media, but there is a global audience for it. Putting it in front of that international world stage really gives those creators a chance.
On May 31st, 2022. See this statement in context.