That's a very good question, Mr. Champoux.
Indeed, I raised this point because it is the one that seems most obvious to us. However, I think that we must also consider the whole ecosystem. It is important to emphasize this more and more. We must not think that Canadian broadcasters have fallen behind.
As I'm sure you know, on our side, like our Canadian competitors, we have invested in online viewing, the so‑called streaming. For over 10 years now, Club illico has been offering extremely important series in terms of investment.
There is a lot of discussion right now about Canadian content. I can assure you that all the series that are made here are made with Canadian actors, film crews and directors, in Canadian locations, and that they are broadcast by Canadian companies whose majority of shareholders are Canadian. We will continue to do the same.
We have to look at this issue as a whole. I know that you will soon be discussing Bill C-18, because it's part of a whole. Advertising revenues are important, since they are the only source of revenue for general broadcasters. If they disappear, all those resources will no longer be available for all television production, be it series production or news programming.