This is a very important point.
In the YouTube world, we have a term where we talk about getting buried. YouTube has its own algorithm, which is controversial in its own terms, as in what makes a YouTube video easy to discover or not easy to discover. YouTube has its own sort of system of that. If government gets involved, if the CRTC gets involved and comes up with its own sort of metrics, then you have this whole new stress to worry about. Is your video not only getting suppressed by YouTube's algorithm, but now by some sort of new content regime that the CRTC has imposed on YouTube? Is your video getting suppressed even though it's made by a Canadian, because it's not Canadian enough by whatever the CRTC's definition of “Canadian enough” is.
As I said in my opening statement, the CRTC makes—and I'm sure the other witnesses are well aware—you jump through all sorts of hoops in order to obtain what is literally called “Canadian certification”, having to affirm that there were enough Canadian actors, enough Canadian music, that it was made in Canada, etc., as well as content stuff.
These are all of the hoops that you have to jump through. A lot of Canadians are going to be oblivious to all of these hoops. A lot of Canadian YouTubers are even oblivious to this discussion that's happening. I worry very much that a lot of YouTubers are going to wake up one day and they're suddenly going to see their content suppressed. Suddenly, they're not going to be making as much money and not getting enough views because government has intervened.