Yes, there is definitely hope. As we mentioned, we are investing $1 billion every year in Canadian content. As we speak, we have more than 150 projects under way with 75 independent producers here in Canada to develop Canadian projects. If we look at our prime-time schedule.... I don't think the debate should be around timing on the grid, but more about what Canadians want to watch and when, and on which platforms. That's what we're pushing.
You referred to a lot of titles that are American shows, but we have a lot of Canadian shows. We have Children Ruin Everything, Canada's Drag Race, Transplant and Cardinal. We have tons of shows in Quebec that are produced by our Quebec producers. Ninety-five per cent of our programming grid in Quebec is Canadian content. In English Canada, this is growing.
One of our strategic imperatives is to develop Canadian content more and more. Yes, we're investing in Canadian content.