All of my colleagues on this call have suggested programs, new programs and to continue programs that are already existing, but I really believe we need messaging. The messaging has to come right from the top to let us know that it will be safe to gather again, because the nature of our business is communal. We need to have consistency, obviously. The fear of planning a season and investing in a season only to be shut down a few months later is really difficult. Messaging is really important to communicate to Canadians.
There's a bit of a disconnect, as you know. Last weekend, some of us who love to watch football saw 80,000-plus spectators without masks, and we think, “Why can't we have somebody in the theatre to watch a play?” The messaging is very important moving forward.