I appreciate that. Yes. These are people who have trained almost all their lives to be in that profession, and when we talk to them they want nothing more than to get back to work.
You alluded already to the communal nature of live theatre specifically, that one of the issues is how long it takes to plan programming. You don't start these shows...planning ahead you need that longer runway. It takes a long time to prepare for these performances. Again, we don't know the timeline to get back, but you did mention, and already previously talked about it, but I hope you can expand on how we can destigmatize that return to theatre.
You talked about a marketing and PR strategy. What measures would it take to get that confidence back? Like I said, how can we help? Is it funding or straight-up messaging? Would you work with associations or levels of government? What kinds of things can we do to instill that confidence again when the time comes?