Some content will be bumped up in the queue and some will be bumped down when people are using their search bars to look for information. Of course, we know the content that will be bumped up is that which fits the definition of CanCon, which is very antiquated. Then anything that doesn't fit that definition will be bumped down.
It could even be produced by a Canadian on Canadian soil and be full of Canadian songs, etc., but it will not capture the attention of an audience because it will be bumped back to page 500 of the Internet, where it's undiscoverable.