Since you're talking about Canadian singers, I'd like to get back to the subject of discoverability. We've often had people share their concerns about how ambiguous or ambivalent discoverability is. We've had people come before this committee and say that they produce content right here in their own backyards, yet it's not recognized as Canadian content. Some witnesses had me wondering if they actually wanted their work to be recognized as Canadian content or whether, on the contrary, they wanted to distance themselves from it.
What do you say to these people? Is their work Canadian content or not?
Will I get YouTubers in my search results if I actually want to find skateboarders, for instance?