The bill contains something very important, and unfortunately, it doesn't get a lot of attention. I'm talking about the objectives we want to achieve by passing the bill. We want to make sure we can continue to tell our stories, listen to our music and watch our films.
The content being created elsewhere in the world is great. There's no denying that, but we can't turn our backs on what we produce, what we create, because it speaks to our identity. It's us, it's who we are, and it's how we tell our story.
On one hand, the bill will ensure that there is more funding for the creation of Canadian content, including indigenous, English-language and French-language content, as well as content produced by various communities. On the other hand, the bill will ensure that the content is available and easy for people to find. That's how it works today.
Mr. Housefather, as you may recall, back in the day, record stores would have certain music playing when customers got to the cash as a way to showcase the artist. Nowadays, artists are discovered online: everything depends on their online exposure or lack thereof.