It's not about doing more, necessarily, Mr. Waugh. Again, Netflix is a good example. They are already here. They are doing a ton of production activity in Canada, right?
So it's about actually using the market, just like we do with CTV, for example, saying that because you're in the Canadian market and earning so much from Canadian subscribers, our expectation is that a certain percentage of what you earn here is spent on Canadian production, as opposed to what we would call foreign location production, which doesn't necessarily have that high involvement of Canadian creatives or tell those Canadian stories, for example.