Look, I think there are some misunderstandings around. I mean, what's really happened here is that Google and Facebook have interposed themselves between media and their audiences. There's no doubt that Google and Facebook benefit from news media. You don't have to advertise against it to benefit; you just get eyeballs to your site. That's how they make money. They provide free services and make money through targeted advertising. They haven't replaced journalism; they're just destroying journalism. That may be too strong a term, but they're certainly damaging it.
This is about journalism, which is being damaged by Facebook and Google having business models that provide free services to get eyeballs for targeted advertising—extremely lucrative businesses. My point is that, by getting free services, Google and Facebook aren't paying for any content either, and that's the problem. They're taking content, monetizing it and not paying for it.