People say all the time that data is the oil of the digital age. Take the example of an application environment like Apple News+. When someone subscribes to Apple News+, they become a customer of Apple News+, and Apple, not Le Devoir, retains their email address.
Without the email address, we are unable to build a direct relationship ourselves with a user community, so it is important that a minimum of that kind of data be sent to us, so we can understand what our audience segments are in the digital world and so we can also grow them and bring them into our ecosystem, instead of sharing them in the Google or Meta or Apple ecosystem.