Thank you.
I think we're all going to be adding on here, so I'll try to add some new things.
A massive contraction of the Canadian live music industry would result in a reduction of billions of dollars in economic activity. The North American concert market was projected to see $5 billion in ticket sales alone in the beginning of 2020. It's a massive, mega-billion dollar industry. All of that money will be gone. We will lose the opportunity to intersect with all of the other businesses we connect with so well—hospitality, travel, tourism, the Uber, the corner store, the parking lot, the public transportation we take to attend these concerts, and the restaurants where we eat when we get to them.
The Canadian brand is incredibly tarnished, immeasurably. Our counterparts around the world consider Canada closed for business. Many of our major tours that were postponed and that can't find time in the calendar are not coming back in 2022. The perception out there now is that we're closed until 2023. We still have time to overcome that, but the loss is immeasurable.