I think the tactic that Google and Facebook are using here is to try to deflect the harm that they've caused onto some bad technology. They're trying to say that this was bad business acumen and that they're almost deserving of losing their businesses, but what they're doing is deflecting from the value appropriation. They are enjoying it, so it makes sense that they would put out these buggy analogies.
On November 1st, 2022. See this statement in context.