I don't give much thought to it. In fact, I've studied the issue through surveys as to how much value is being created by news publishers collectively to the individual platforms. The answer comes out to something in the billions of dollars, at least in the United States. It's probably similar in Canada as well.
There is some value returned in kind, but remember that's only when the user actually clicks on the links and follows back through. Even then, the news publisher is going to be subjected to some supercompetitive take rate or tax on those revenues.
The point is that when we get to an arbitration, the news publisher collective is going to be able to put forward a study, potentially surveys, that are going to show how much value is being appropriated by the platforms from the news publishers. Google and Facebook are going to get to hire their own economist and she or he is going to put forward a counter study. At that point, the arbitrator will have to decide whose estimate of the valuation being generated by the news publishers is fairest of them all. What's the fair market value that would emerge in a voluntary negotiation, absent the power imbalance, right? That's what we're trying to get at here. The market forces are giving a zero access fee. That's what the market has determined, and that's because Google and Facebook are just too big in this negotiation. The question is what would be the competitive rate for this access? You'll only find out through this arbitration process.