I think it's important because Facebook is deliberately changing the behaviour and consumption of its users.
I get that you're not comfortable answering that question, so I'll move on and go back to the value you attributed. You said in the billions. I think in the U.K. economists have also tallied up what they think news value is on these platforms, and it's $1.2 billion to $1.6 billion Canadian at Google and Facebook.
A high proportion of search activity on these platforms is for news. Can you comment on that?