I don't think Bill C-18 is designed to, nor will it reverse the trend of how the financial model and design of platforms preference certain types of content over others. That, in and of itself, is its own dynamic that other policy mechanisms can get at, but that is not what this bill is designed to do.
Now, can it help redistribute some of the ad funding dollars that are acquired through the distribution of content—including journalistic content—by these platforms to the publishers that create journalism? Yes, I think it could do that.