Thank you, Madam Chair.
Unifor is Canada's largest private sector union, with more than 310,000 members. Our union represents more than 10,000 media workers, including journalists in the broadcast and print news industry.
Journalism is a public good in its role of holding power to account. Strengthening democracy and building community have never been more important. Social media has proven to divide us, pitting neighbour against neighbour. We are more polarized than ever, but a strong Canadian news media can build community.
I don't think I need to spend too much time on the problem, because I think we can all agree that the news industry, especially local news, is in crisis. The Public Policy Forum has done some great work documenting this decline in their updated report “The Shattered Mirror”.
Advertising revenue for community newspapers has dropped 66% from 2011 to 2020. During that time, almost 300 papers either disappeared or merged with other publications. The list of dead newspapers reads like a roll call of regional and small-town Canada. Broadcasting has a similar story. News outlets are closing, consolidating and downsizing.
Unifor's own membership numbers confirm this trend. Between 2009 and 2022, The Toronto Star's membership declined from 610 to 178 members, a decrease of 70%. In broadcasting, between 2017 and 2021, employment decreased by 16%. This all results in less journalism and less news, with nothing to replace it.
Where has all the advertising gone? American web giants Google and Facebook have cornered the world's advertising market. Their market share dominance is an abuse of power, in which they dictate terms and price. It's important to note that they don't produce any news on their own, local or otherwise.
How do we solve the problem? To some, including me, the answer seems simple. Google and Facebook must pay their fair share and contribute to the creation of Canadian news, but how? Unifor first submitted that the best approach was a news fund, but Australia went in another direction and had success in creating legislation that compelled the platforms to negotiate with news outlets for fair compensation for their product.
Thus Bill C-18, the Canadian online news act, was born. Unifor supports the speedy passage of this bill, as it is almost too late for us to act. Without this support, more news outlets will close as they are already on the brink.
Unifor has three main concerns with the drafting of Bill C-18. One is inclusivity: No eligible news outlet should be left behind. Two is accountability: The money received by these deals needs to be earmarked for news creation. Three is transparency: The value of these deals needs to be public knowledge.
Although it is not perfect, and we have submitted some minor amendments to tweak the bill, Unifor believes that Bill C-18 strikes a good balance on these issues.
On the first, the bill acknowledges that diversity, along with inclusivity, must play a key role. Smaller outlets must be included, and the bill is also platform-agnostic to recognize broadcasters and podcasters. Unifor submits that all eligible news outlets should be included.
On the second, Unifor maintains that this money should go toward news creation. Hiring journalists to tell our stories and to hold power to account is the most important metric to measuring the success of this initiative.
On the third, transparency, the platforms have ensured that the value of deals negotiated thus far has been shrouded in non-disclosure agreements. Unifor submits that the value of deals negotiated should be made public. We do know, however, that this bill will allow the CRTC to give us annual aggregated numbers like those we currently receive in the broadcasting industry.
Unifor would also suggest that arbitrators have special access to the value of these deals and other relevant confidential information so they can make informed decisions in the arbitration process.
If only we had a quasi-judicial body that was arm's length from the government to handle the administration of this bill.... To be clear, Unifor has not always agreed with the CRTC's decisions, but Unifor applauds the decision to have the CRTC administer this bill, as we believe they are well suited to this work.
To sum up, the news industry is in crisis, and local news is essential to the public good in a functioning democracy. We know from the Australians that a bargaining code with an arbitration process can be successful, and we believe that Bill C-18 is an improvement on the Australian legislation.
Unifor supports speedy passage of this legislation with very minor adjustments. Let's not get sidetracked by noise. Let's get Bill C-18 passed to ensure a sustainable future for local news.