That is an excellent question, and I appreciate it very much.
Frankly, it's a difficult thing to assess. Sport is a very big, diverse sector, with everybody working autonomously, so we don't always get those numbers rounded up. What we do know—some proxies, if you will—is that when we look, for instance, at sponsorship of women athletes and women's sports compared with male athletes, women are receiving, approximately only 4% of sponsorship dollars. That reflects a major infusion of private dollars into the system—