I get that a lot. I give a lot of talks to organizations about how to build relationships, and it really is relationship-building with time. It's not like, “Hey, we have this; come in to our space and talk to us.” No, you're going to go into the communities; you're going to build a relationship. You might take a language class or you might take a beading class.
This is where the trust is being built on a personal level, and not just starting a program and expecting people to come. You have to be able to talk and communicate in a way that is trustful. Go out and learn. Go out and meet some of the organizations and the people involved.