As for winning back the hearts of theatregoers, I don't know. I think their hearts remain loyal, as you said.
Earlier, colleagues spoke about the concern for our older audience members. The COVID‑19 prevention measures created fear among older people. They were told that the virus was more dangerous for them than for other age groups, and they were asked to stay at home. We will certainly have to do a lot of work to restore the confidence of these audience members.
Our premises are obviously adapted and we respect the measures of the CNESST and the various authorities. Nevertheless, this trust must be regained, of course.
Many cultural spectators are also cultural workers. At the moment, they are plunged into an inevitable precariousness. Let's just say that our sector is not very competitive in terms of wages. The further along we got into the pandemic, the more difficult it has been to keep employees and artists in the sector and to offer them the best possible support, especially with the fifth wave that we have just gone through. Because it's hard to support them, they won't go to shows either because they're exhausted and can't necessarily afford it.
Indeed, it will be a big job.