The other thing I would go back to is understanding how sports work in the development of our youth. I've been a coach of many different sports through my life, and I know how critical youth development is when I see my 12-year-old son playing soccer for the first time.
I coached a lot of high school and community sports. Where they get that grounding and interest in the sports is critical. When you say “lasting change”, what's an example of the lasting change we really need to ensure happens?