The way we do it in our program is, for example, something like “respect in sport”, which a lot of people have heard of. We don't just have people complete the certification. We actually monitor the kids as they go into the community. We have feedback, evaluate them and mentor them along the way. It isn't just, “Take a cert and then it's over. You're good. Off you go.”
It can be through teachers and the school system. Hire people who can oversee coaches and administrators as they learn how to apply the information. They're not generally trained on how to follow up and effectively see whether they're applying it properly in their community.