On the question of sponsorship, when you.... Those agreements, whether it's the SUM agreement or the CSB agreement, are sponsorship agreements. We were leaving a previous sponsorship agreement with IMG, which was obviously a lot less.
It wasn't so much about sponsors. To create a league, it's not about sponsorship. A league cannot live on sponsorship. A league needs to have investors, deep-pocketed investors, and a good media deal. Sponsorships are not what—