You're right. That is such a critical opportunity. I would equally refer to it as we are getting a lot of data, but that is an opportunity going forward to make sure that we have consistent data collection working with our researchers and being mindful—because it's very time consuming to try to capture it—of how to collect it. You can set a consistent way of data collection, making sure that it's open for people to be able to study, that people can report back and that the lessons can be shared. I think working with our research community, working with all the sports and having consistency in how to collect, being mindful of timing, are just so important, especially if we're going 10 years forward, as we're looking to. We're trying to learn and evaluate, but to make it easy so that we can capture the data and we can learn from it.
On April 17th, 2023. See this statement in context.