All of this is evolving quickly, so it's hard to have a clear, long-term perspective. For the relevant near term, my guess for the immediate future is that we will continue to look at a blend of traditional experiences with links going directly to publishers and advertisers, and it will be complemented by some of the new AI tools you're seeing. We will be thinking about new ways to deliver traffic to various original sources and the like.
For example, if you did a search on fun things to do in Ottawa during the day, you might get a generative AI list of topics, but each of them might have a link to a place to buy tickets, to get a tour, to get tickets to a museum or whatever else that might be.
You can see the model evolving over time. I think we and the entire industry are still working out what that might look like.