I'm very sympathetic with the point you're making. My wife, for many, years was a journalist. I was a journalist in college. Richard was a journalist for many years. We share the goal of trying to help newspapers and journalists evolve their business model at a time when there's more competition for news than ever before.
I think the answer to your question is that journalists traditionally tell stories that they want to be heard by as many people as possible. It's about how you can take advantage of platforms and dissemination techniques that will bring as many people into the tent as you can.