I am always surprised to hear that it costs so much to broadcast the matches, especially with the increased number of specialty sports channels. Given the possibility of Canada hosting the World Cup in 2026, the success of women's team at the Olympics and the emergence of star players on the men's team, you must be keenly aware that there is a vested interest in increased funding. Soccer is one of the most played sports in Canada and the most played sport in the world.
Why not include renegotiation of the agreement from the start?